About the craft beer industry
The number of microbreweries has doubled in Quebec since 2016 and the same trend has been observed throughout North America. Today, the number of craft breweries and the volume they produce has grown exponentially. This has made it essential for brewers to intelligently adapt their brand strategy to the current market.
Consumers, especially young people, are increasingly showing a strong preference for products from small, independent breweries. This is partly because microbreweries offer a wider variety of beers to discover, but also because today’s consumers tend to seek out products from companies that share their values, such as respect for the environment and traditional production methods.